Weight-loss without restrictive diets.

Put an end to “good” vs “bad” food.

Imagine being truly happy, confident, and empowered.

It doesn’t matter when we start.
It doesn’t matter where we start.
All that matters is that we start.

– Simon Sinek

Discover the Koujoushin Method 

You’ll get leaner, feel tighter, and be more confident because TKM will teach you the skills of HOW to lose weight, not what to follow.

No more rebounds!

The Koujoushin Method (TKM) is an exclusive program that brings together everything I’ve learned from coaching 1000’s of people as well as my personal struggles into a unique and powerful approach to weight loss & personal empowerment.

Have you struggled to stay consistent? – Hey, I was the queen of inconsistency!

Do you grapple with keeping weight off? – Umm, yeah. I have kids and real life struggles!

Are you ready for a simple solution to your health & fitness challenges? – If yes, you’re in the right place!

TKM is so simple yet so effective. That’s why anyone can do it without the headaches of counting calories and spending hours at the gym.

Finally, weightloss doesn’t have to be complicated anymore!

TKM uses your own behaviour patterns to get the results you want. No more following inflexible meal plans and cutting your favourite foods out of your life.

TKM is not a quick fix.

It takes time. It’s simple but takes effort. But once you learn the skills, you can use them for life.

Are you ready for the change for the last time?

Koujoushin (koh-joh-shin): ambition, aspiration, desire to improve oneself.

I started working with Machiko and her partner, John, in 2007 with no knowledge of lifting, and little interest in gyms.

As a founder of the second CrossFit gym in Canada, Machiko has been able to provide me deep knowledge and support over the years to help me work out wherever I am.

In 2013 I moved to London UK and began travelling through Europe, Asia, Middle East and Latin America regularly for work. This made a typical gym routine impossible. Machiko stepped in to support me across country and timezone with a digital program that allowed me to work with what I had (or didn’t have), in hotel gyms, hotel rooms or airports, adapting to where I was and what I found in front of me.

Whenever I feel challenged with a hectic schedule, I have Machiko in the back of my mind or on text to help me stick to our plan. Throughout COVID-19, she has been designing custom programs for me, allowing me to workout in my 500 square foot flat in London, UK and remain positive.

Her deep knowledge and creativity make excuses impossible. She always finds a way to allow me to get a workout in. I’ve also received extensive support on my diet which has proven to be tricky over the years with my hectic work travel schedule, and always find new ways to motivate me to stick to my goals. The approach is balanced, kind, and supportive, and yet I receive a push when I need it.

There is a lot of negativity associated with CrossFit, specifically around politics and racism, especially right now. I can say that Machiko and John have built a business that in my experience has been incredibly inclusive. They are supporters of the queer community, ambassadors for strong women, and have demonstrated strong anti-racist politics.

If you’re looking for supportive coaching to help you set and achieve your goals, Machiko should be your first call.

Lindsey M.

What You Get

Realistic Approach to Nutrition

Eating grilled chicken and salad everyday isn’t realistic. Plus it’s so boring.

Together we’ll create lasting habits with small and maintainable changes.

No more feeling guilty for eating your favourite foods!

Individual Support & Accountability

When you have a sidekick, you’re more likely to succeed.

I’ll check in weekly to make sure you’re on the right track.

Life happens and that’s expected. I’ll be by your side to guide through you through those ups & downs.

Personalised Training Programs

Gym access, home workouts, beginner or advanced.

With over 15 years of experience, not only I can make workouts for you but I can make them fun! 😉

Depth of Experience

Since 2005 I’ve worked with 1000’s of people who were where you are now.

I also live through real life struggles, just like you.

What you get is my professional knowledge and solutions to struggles we all deal with.

I’ve worked with Machiko for years now on my fitness goals, and it wasn’t until the COVID lockdown that I realized how truly valuable the Mindset by Design program is.

Pre-quarantine I knew that if I showed up to the gym Machiko would take care of the rest with her training program. But being stuck in a tiny apartment with very little equipment and no access to a gym these past few months, with lots of stress and anxiety affecting my eating habits I figured that I just had to give up on any goals.

But Machiko has created Mindset by Design to meet you exactly where you are to help you stay on track and develop even better habits.

I get personal nutrition advice, habit coaching, meal plans, recipes, and the incredible workouts that I’ve always appreciated, now tailored specifically to the environment that I am in.

This is truly a great program for anyone at any fitness level with any resource – cannot recommend it highly enough!

Kerry S.

How To Start


Decide to Transform Your Life

You’ll book an initial consultation with me where we’ll discuss your goals and present situation.


Complete Your Profile

I’ll send you a short questionnaire to help me prepare for our first chat.


Get Your Plan

Once we’ve had our first meeting, I’ll send your personalised program with instructions, strategies, and advice for your first week.


Start Checking In Weekly

Each week you’ll check in with me to measure progress and adjust your program to ensure you are working optimally for your needs and goals.

About Me

Machiko Emoto

Born and raised in Japan, I never had weight or body image issues. (Please don’t hate me.)

But that all changed when I had my first kid.

Since my priority shifted to kids and running our gym, I struggled with eating healthy and working out regularly due to stress and time commitments.

I became consistent at being inconsistent.

My excuses were always too busy, no time, too tired and no motivation.

Despite what I did for a living and despite knowing how to, I struggled to get myself back on track for years.

The lack of healthy eating and exercise showed in my physique. I hated feeling my belly when I ran and hated how it folds when I tie my shoe laces.

I no longer felt like myself.

I tried to get back on track so many times, countless times.

The problem wasn’t how to get back on track but how to STAY on it.

After much trial and error, I finally found the key to optimum health. This was the birth of TKM.

Now, I’m in total control; not food or lack of workouts.

If you have the same challenge, I want to share with you how to overcome it and strive for more.

Let’s chat.


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